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Beauty Standards in the Philippines: Our Progressing Views On What is Beautiful

by Beautifilipina Staff, 01 Sep 2023

Beauty Standards in the Philippines: A Deep Dive

In a world obsessed with beauty and self-expression, beauty standards have become a powerful semantic expression of identity. When it comes to the Philippines, a country with a rich tapestry of culture and history, the conversation around beauty is interwoven with societal norms, global influences, and a burgeoning personal care market.

A pleasing warm pastel art image depicting the broad spectrum of Filipino beauty. Filipina women of all types are beautiful is the intended meaning

Beauty: Beyond Skin Deep

The frequency with which "beauty" resonates in content underlines its significance. In recent years, there's been a perceptible shift towards embracing a diverse range of skin tones. Gone are the days when "white skin" was universally considered the zenith of beauty. Today, "dark skin," "light skin," "brown skin" – all have their own charm. In fact, expressions like "skin look" and "skin type" are gaining traction, indicating a broadening spectrum of beauty standards.

However, it's essential to note that these shifts aren't universal. In certain pockets, lighter skin is still revered, while darker skin is often associated with a myriad of stereotypes. The Philippines, with its history of colonization, isn't immune to these nuances. A glance at the frequency of terms like "skin whitening" and "lighter skin" in content underscores this. While it is a blessing to treat ourselves with beauty products to achieve our ideal look, we should remember that we are all inherently beautiful.

Warm pastel green and peach art showing a wide variety of cosmetics and skincare products.

The Rise of Philippines’ Personal Care Market

The research team at Beautifilipina is constantly on the pulse of evolving trends, meticulously exploring which high-end products we can introduce next. Our keen observations led us to a noteworthy discovery. When discussing beauty in the Philippines, one cannot sidestep the booming personal care market. With terms like "products," "skin care products," and especially "Philippines skin care products" seeing a high frequency in content, there's a clear indication of the market's growth in our country.

Brands, both local like Beautifilipina, Sunnies Face and international brands, are capitalizing on this surge. And it's not just about makeup. Skin care, encompassing a range of products from whitening creams to oils for different skin types, is gaining massive traction. As consumers become more educated and discerning, there's a growing emphasis on natural ingredients and sustainable practices.

Warm pastel art depicting a face looking toward us with a very light complexion

The Media's Role in Shaping Beauty Norms

The role of media, especially social media, in shaping beauty standards can't be overstated. From influencers in Manila to beauty gurus in New York, the global exchange of beauty norms, products, and techniques is incessant. "Makeup look," "best skincare," and the various shades of beauty they showcase have an undeniable impact.

The mention of terms like "Vogue Philippines" further stresses the importance of influential platforms in setting beauty trends. With their vast reach, they play a crucial part in determining what's "in" and what's not. However, it's important to remember that we get to decide what we find beautiful. No magazine or social media channel should make you feel like you can't be beautiful.

A warm pastel depiction of a morena skin woman with dark skin shopping for cosmetics. She holds a bottle of skincare lotion. Beautifilipina selects products especially for the diverse beauty of the Philippines.

The Filipino Skin Color Narrative

Delving deeper into the narrative around Filipino skin color, we notice a fascinating interplay of terms. "Filipino," "Filipina," and even "Flipino" see substantial mentions when searching for beauty products, painting a picture of the country's diverse population and our seeking to meet our own diverse needs.

Beneath this lies a complicated story. The Philippines has a long-standing beauty color hierarchy, often influenced by its history and global beauty standards. The dichotomy between "white skin" and "dark skin" still holds a significant place in Filipino culture. But there's hope. Terms like "wear color proud" and discussions around "different skin tones" point towards an evolving narrative – one where every shade is celebrated.

Conclusion

Beauty, in the Philippines and worldwide, is an ever-evolving construct. While the shadows of past norms and standards still linger, the future holds promise. As discussions grow richer and more inclusive, there's hope that terms like "beauty standard" will soon be relics of the past, giving way to a world where beauty is as diverse as the people who define it. Beautifilipina offers skincare and cosmetics that are designed for our needs. Shop at Beautifilipina.com for cosmetics and skincare formulated especially for Filipinas. 

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